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Impact of Digital Marketing in Healthcare

Date: Nov. 14, 2018
Author: Innovantes
Industry: Healthcare

Healthcare as an industry is very stubbornly regulated that makes it quite difficult for the digital disruptions to pave their way into it. While others like retail, travel etc. have been fast revolutionized by digitization, Healthcare has been slow to respond to such innovations. When it comes to building technology, healthcare has had some marvelous experiences that have propelled the healthcare industry. These innovations have helped in treatments of various diseases more efficiently and in lesser time than earlier. However, when it comes to the provision of customer services, or the way for the patients to reach to the hospitals and other healthcare centres, there still are lacks.

This is quite evident from the still prevalent age old practices of performing every customer service duty manually. The medicals bills and prescriptions are great examples. But slowly as bigger companies are making a foray into healthcare by digitizing it and increasing their reach to the customers through these digital forces, the old fragmented industry is getting on its toes to grab pace with the changing trends. They are beginning to look into options for digital disruptions that can be effective for their brands and help them sustain well in this tough competition. In this scenario, there certainly have been some winners who have utilized these forces to their utmost benefit.

The cheaper and more responsive digital practices have already made some major names in many industries out of business who did not implement these to leverage their businesses. While it is true that in healthcare a lot more is considered by the customers that just the online presence, but having a robust one does really help in attracting the customers and convincing them to trust their health, money and time with you. Internet has made people more informed even about the most exclusive sciences such as medical, therefore they are ever ready to test whether you are offering to them the services that are suitable for their conditions or not. And with the advent of private hospitals, the competition is growing and there are a plethora of options available for the customers.

The best way to cement your position in this deluge is by improving the customer service. Patients now want to be treated with premier care and companies are building their brands solely on the basis of this feature. The way to gain a customer’s trust is to engage him and reach him constantly so that your brand’s name doesn’t get out of sight. Hospitals, pharmacies, pathology labs are all reaping benefits of this feature.

Artificial intelligence can be the biggest game changer when it comes to technical disruptions in the healthcare sector. With its help the fluidity of services, transformation, security, discretion and cost saving in the services, all can be implemented fruitfully in this sector.

Hospitals now have to strategies a digital framework that will help them in utilizing this force to its maximum extent that will prove to be an advantage for them. The digital disruptions will put the customers in the centre of the healthcare ecosystem making their experiences more enriched, secure and protect their privacy. The investors, who will be able to amalgamate the services with the digital trends that will navigate their brands to higher ROI, will be the biggest winners.

Hence, evidently if one analyzes the market trend, the time is quite ripe for digitization of the Healthcare sectors.

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