Nita Mehta, one of the world's leading chefs and cookbook authors is known for her expertise in food and crafting speciality recipes. The client wanted to start a unique food venture centred around the concept of healthy cooking at home. To competitively differentiate itself from thousands of order-food-online ventures, the new venture offered a uniquely different value proposition- reignite the fun of cooking by ordering meal-boxes with farm-fresh, pre-cooked ingredients in measured quantity for making a quick, perfect gourmet meal at home, all by yourself.
Cloud-based eCommerce solution for a food tech start-up
One of the world's leading chef and cookbook author Nita Mehta engages Innovantes to develop a scalable eCommerce set up for a new food venture.